The Studio - Stockholm · Milano
A boutique studio
for considered brands.
- 10 yrs
- Creative direction, social and campaign work since 2016
- 15+
- Brands, from beauty and fashion to property and automotive
- Sthlm · Milano
- Based in two cities, working digital and worldwide
Meet Josie
My name is Josefin Milani - a creative consultant with over ten years of expertise in digital marketing, social media and campaign direction, working with some of Sweden's most iconic brands.
My mission is to take the work off your hands - whether it's challenging, mundane or simply too time-consuming - so you can focus on what you do best. I bring a strategic, creative touch to every project, so your brand not only performs but resonates deeply with its audience, with branding kept impeccably on point.
"I'm a content creator by craft, but it's my passion that drives the magic."
Philosophy - I
Ideas before AI.
Tools accelerate execution. They do not replace intent. Every campaign begins with a proposition - a point of view worth building a world around.
Philosophy - II
Taste over trends.
Trends are a season. Taste is a decade. We design for the long shelf life of an image, an object, a feeling.
Philosophy - III
Direction before execution.
A clear creative direction is the most valuable asset a brand can carry into a campaign. Everything downstream becomes simpler, better, quieter.
What we do
At the heart of the work is a commitment to elevating a brand's presence - tailored strategy that resonates with the right audience, drives engagement and fosters authentic connection.
From content creation and community management to campaign direction, analytics and growth optimisation, the studio handles every aspect of a brand's social and campaign presence. Whether you're refining your brand voice, expanding your reach, or simply looking to stand out in a crowded landscape - we bring the expertise, creativity and passion to make it happen.
View services →Selected clients
- REF Stockholm
- Eklund Stockholm New York
- Odd Molly
- HusmanHagberg
- Furry Family
- Svenska Mäklarhuset
- Fashion Week Studios
- Lifeseeds
- Semler PremiumAston Martin, McLaren, Lamborghini
- Wellon
- Dry Lake
- Drop of Mindfulness
- ShoeShame
- Hormona
- And more.
Why choose us
Because your brand deserves more than ordinary.
With a deep passion for storytelling and a track record with top-tier brands, the studio brings a rare blend of creativity, strategy and dedication to every engagement. We're not here to simply manage a brand's output - we're here to make it shine, captivate its audience and carry it somewhere new.
Founder
Founded by Josefin Milani - a creative director with a decade shaping campaigns for fashion houses, automotive marques, fragrance maisons and lifestyle brands. The studio remains intentionally small, so that every project receives the direction it deserves.
xx, Josefin Milani