HusmanHagberg
2024
Social Media Manager & Marketing Assistant
Weekly graphic content for social, planning through production for posts and stories - plus coaching of agents and local teams in how to strategically grow their own accounts.
Selected Work · 2016 - 2026
Selected
Campaigns.
Ten years of creative direction, content production and digital marketing - structured to show exactly what I do, how I work and how it all comes together.
- 12
- Chapters
- 136+
- Pieces of work
- 13M+
- Views, single film
- 10 yrs
- In production
What I do
Every area of expertise, one direction
Eleven disciplines, each shown through the work itself - choose one to move straight to the archive.
- 0131 pieces
Social-first video
Campaigns, trends, takeovers and series - filmed and edited to work natively in the feed.
View work→ - 023 pieces
Creative direction & campaign concept
Idea, concept and on-set direction for hero campaign film built for 360 use.
View work→ - 0316 pieces
Behind the scenes & event coverage
Fashion weeks, hair shows and productions covered live on location.
View work→ - 048 pieces
Interview content
Interview formats for social in Swedish and English, from question to final cut.
View work→ - 0514 pieces
UGC - on camera & behind it
In front of the camera, and brief, casting and direction of external creators.
View work→ - 0619 pieces
Graphic design & motion
Posts, carousels and paid assets designed and animated from brand tonality.
View work→ - 0735 pieces
AI content & visual storytelling
Concepts visualised and complete visual worlds built with AI art direction.
View work→ - 0810 pieces
Photography
Product and editorial still life shot, styled and retouched in-house.
View work→ - 09
Event hosting & project management
Idea, planning and coordination through to running the room on the day.
View work→ - 10
Webinars & training
Sessions for brokers, founders and hairdressers - platform, ideas, application.
View work→ - 11
Community, reach & engagement
Growth built organically - followers, views and communities that keep compounding.
View work→
02
Creative direction & campaign film
Creative direction, concept, on-set direction3 pieces
Hero films for product launches, made for 360 use across every channel. Involved through the whole process - idea and creative concept, planning, on set, creative direction.
03
Behind the scenes & event coverage
Film, edit, on-location coverage16 pieces
Behind-the-scenes content from productions, events and fashion weeks - the moments, the tempo and the feeling that never make the final cut but build presence in the feed.
Fashion week
Events, shows & training
Productions & on set
04
Interview content
Questions, interviewer, film, edit8 pieces
Interview formats built for social - the conversation shaped around format, tempo and platform, in Swedish and English. Shown here from Milan and Paris Fashion Week and REF's hair event in Athens.
Fashion week
Events
05
UGC - on camera & behind it
Concept, performance, brief, casting, edit14 pieces
UGC in two directions: me in front of the camera with presence and personality, and everything behind it - idea and brief, casting, coordination, feedback and delivery.
In front of the camera
Brief, casting & direction of external creators
06
Graphic design & motion for social
Design, art direction, animation19 pieces
Story frames, carousels, campaign assets and community graphics developed from each brand's tonality - aesthetics, clarity and function working together, animated for the feed.
Carousels
husmanhagberg
husmanhagberg
furryfamily
Single posts
refstockholm
refstockholm
07
AI content & visual storytelling
Concept, AI art direction, retouch
AI hasn't replaced the ideas - it lets them take shape faster. Ten fictional campaign worlds, each with its own location, casting, styling and product stills. Open a campaign to see the full set.
World 01
White Stone & Sea
5 framesSalt light, bare rock and sculpted gold by the water.
Open campaign→
World 02
Limone & Sandstone
5 framesWarm stone, bias cut silk and a summer of citrus.
Open campaign→
World 03
Windswept Ivory
5 framesSoft wind, pale fabric and an open horizon.
Open campaign→
World 04
Olive & Horizon
5 framesOlive tones, long shadows and a quiet coastline.
Open campaign→
World 05
Striped Knit & Emerald Cove
5 framesOne knit set, cliffs and deep green water.
Open campaign→
World 06
Raw Linen & Gold
5 framesTextured linen and warm metal, held close.
Open campaign→
World 07
Architecture of Linen
5 framesStructured drape against clean architecture.
Open campaign→
08
Photography
Photography, styling, retouch10 pieces
Still life and editorial shot, styled and retouched in-house - built to sit inside a feed, a launch grid and a campaign page without being re-shot. Including work shot entirely on iPhone.
Selected works
09
Event host & project manager
Project management, hosting
Events built with PR agencies where I own the whole: idea, planning and coordination through to running the room - and being the face of the brand on the day.
Selected material from this chapter is shared on request.
10
Community, reach & engagement
Organic growth, community
Growth that compounds quietly - followers, views and communities built organically, with no ad spend behind the numbers.
- +15 000
- followers for REF Stockholm in one year - May 2025 to July 2026, source: Later.com
- 13M+
- views on a single TikTok, summer 2024, with more than 1 million likes
- 20k → 40k
- Furry Family in one year, 95% Swedish followers (2020 - 2021)
- +38%
- followers in one December for Furry Family - organic, no ad spend
11
Webinars & training
Host, curriculum, coaching
Webinars and training for hundreds of brokers, founders and hairdressers - platform understanding, content ideas and practical application, and the confidence to continue once the session ends.
12
Earlier cases
Selected engagements, 2016 - 2024
Furry Family - 16 min documentary
Watch on Instagram →A 16-minute documentary on dogs without homes in Poland, produced for social. Concept and creative direction in-house, with an external cinematographer.
Furry Family
2020 - 2024
Marketing Manager & Social Media Manager
Built Sweden's largest dog and pet community, with social becoming one of the company's most important sales channels.
Eklund Stockholm New York
Selected
Marketing Department
Started and grew the Instagram account for the exclusive brokerage from 4 000 followers as one of my core focus areas.
Odd Molly
2016
Social Media Manager & Marketing Assistant
Grew the account from 4 000 to over 60 000 followers in one year - a foundation the brand kept building on to 93k+.
Lifeseeds
Selected
Graphic Design & Social Direction
Design developed from the brand's tonality - visual material adapted to each platform's formats and behaviours, for a consistent and recognisable tone.
Svenska Mäklarhuset & Wellon
Selected
Graphic Design
Identity-led campaign graphics and Instagram carousels for property and lifestyle brands.
Beginning
The next campaign in the archive could be yours.
Begin a conversation →
01
Social-first video
Social-first video built to work in the feed - campaigns, trends, audios, series and competitions that pull people in. Idea and planning through creative direction, film and edit.
Campaigns
Fashion week & takeovers
Trend, series & community
Brand & client posts