HusmanHagberg
2024
Social Media Manager & Marketing Assistant
Weekly graphic content for social, planning through production for posts and stories - plus coaching of agents and local teams in how to strategically grow their own accounts.
Selected Work · 2016 - 2026
Selected
Campaigns.
Ten years of creative direction, content production and digital marketing - organised by discipline, so you can see exactly what I do and how it is made.
- 15
- Chapters
- 185+
- Pieces of work
- 13M+
- Views, single film
- 10 yrs
- In production
What I do
Thirteen disciplines, one direction
Pick a discipline to jump straight to the work.
- 011 pieces
Creative direction & campaign concept
Idea, concept and on-set direction for hero campaign film built for 360 use.
View work→ - 0225 pieces
Social-first video
Campaigns, trends, takeovers and series - filmed and edited to work natively in the feed.
View work→ - 0317 pieces
Behind the scenes & event coverage
Fashion weeks, hair shows and productions covered live on location.
View work→ - 047 pieces
Interview content
Interview formats for social in Swedish and English, from question to final cut.
View work→ - 0513 pieces
UGC - on camera & behind it
In front of the camera, and brief, casting and direction of external creators.
View work→ - 0620 pieces
Graphic design & motion
Posts, carousels, stories and paid assets designed and animated from brand tonality.
View work→ - 0711 pieces
Photography
Product and editorial still life shot, styled and retouched in-house.
View work→ - 082 pieces
Feed systems & grid architecture
Full-grid feed systems built around one thread, launch by launch.
View work→ - 095 pieces
AI content & visual storytelling
Concepts visualised and complete visual worlds built with AI art direction.
View work→ - 101 pieces
Instagram Stories sequences
Story flows with tempo, polls and links that carry engagement through.
View work→ - 11
Event hosting & project management
Idea, planning and coordination through to running the room on the day.
View work→ - 12
Webinars & training
Sessions for brokers, founders and hairdressers - platform, ideas, application.
View work→ - 13
Community, reach & engagement
Growth built organically - followers, views and communities that keep compounding.
View work→
01
AI-generated campaign imagery
Concept, art direction, AI image generation, retouch83 pieces
Full campaign worlds for fictional jewellery labels, generated and art directed by me. Concept, casting, location, styling and product stills - one consistent visual language across product, portrait and editorial, built without a shoot.
Fictional jewellery brand - coastal campaign
Fictional brand - concept campaign
02
Creative direction & campaign film
Creative direction, concept, on-set direction1 pieces
Hero film for a product launch, made for 360 use across every channel. Involved through the whole process - idea and creative concept, planning, on set, creative direction.
04
Behind the scenes & event coverage
Film, edit, on-location coverage17 pieces
Behind-the-scenes content from productions, events and fashion weeks - the moments, the tempo and the feeling that never make the final cut but build presence in the feed.
Fashion week
Events, shows & training
Productions & on set
05
Interview content
Questions, interviewer, film, edit7 pieces
Interview formats built for social - the conversation shaped around format, tempo and platform, in Swedish and English. Shown here from Milan and Paris Fashion Week and REF's hair event in Athens.
Fashion week
Events
06
UGC - on camera & behind it
Concept, performance, brief, casting, edit13 pieces
UGC in two directions: me in front of the camera with presence and personality, and everything behind it - idea and brief, casting, coordination, feedback and delivery.
In front of the camera
Brief, casting & direction of external creators
07
Graphic design & motion for social
Design, art direction, animation20 pieces
Story frames, carousels, campaign assets and community graphics developed from each brand's tonality - aesthetics, clarity and function working together, animated for the feed.
Carousels
husmanhagberg
husmanhagberg
furryfamily
Single posts
refstockholm
refstockholm
Stories & paid
08
Photography
Photography, styling, retouch11 pieces
Still life and editorial shot, styled and retouched in-house - built to sit inside a feed, a launch grid and a campaign page without being re-shot. Including work shot entirely on iPhone.
Product
Shot on iPhone
09
Feed systems & grid architecture
Concept, feed architecture, production2 pieces
Full-grid feed systems built around a single thread - themes, launches and holidays. The feed is the brand's shop window and usually the reason someone chooses to follow at all.
10
AI content & visual storytelling
Concept, AI art direction, retouch5 pieces
AI hasn't replaced the ideas - it lets them take shape faster. Used to visualise concepts, explore directions and build complete visual worlds, from first thought to finished campaign.
01
02
11
Instagram Stories sequences
Film, graphic design, edit1 pieces
Stories built as sequences with a clear flow and tempo, using polls and links to create interaction and carry engagement all the way through.
12
Event host & project manager
Project management, hosting
Events built with PR agencies where I own the whole: idea, planning and coordination through to running the room - and being the face of the brand on the day.
Selected material from this chapter is shared on request.
Chapter 13
Community, reach
& engagement
- +15 000
- followers for REF Stockholm in one year - May 2025 to July 2026, source: Later.com
- 13M+
- views on a single TikTok, summer 2024, with more than 1 million likes
- 20k → 40k
- Furry Family in one year, 95% Swedish followers (2020 - 2021)
- +38%
- followers in one December for Furry Family - organic, no ad spend
Chapter 14
Webinars & training
Host, curriculum, coaching
A large number of webinars and training sessions for hundreds of brokers, founders and hairdressers - platform understanding, content ideas and practical application, and the confidence to keep going once the session ends.
Chapter 15
Earlier cases
Furry Family - 16 min documentary
Watch on Instagram →Dogs without homes in Poland, made for social. Concept and creative by me, external cinematographer.
Furry Family
2020 - 2024
Marketing Manager & Social Media Manager
Built Sweden's largest dog and pet community, with social becoming one of the company's most important sales channels.
Eklund Stockholm New York
Selected
Marketing Department
Started and grew the Instagram account for the exclusive brokerage from 4 000 followers as one of my core focus areas.
Odd Molly
2016
Social Media Manager & Marketing Assistant
Grew the account from 4 000 to over 60 000 followers in one year - a foundation the brand kept building on to 93k+.
Lifeseeds
Selected
Graphic Design & Social Direction
Design developed from the brand's tonality - visual material adapted to each platform's formats and behaviours, for a consistent and recognisable tone.
Svenska Mäklarhuset & Wellon
Selected
Graphic Design
Identity-led campaign graphics and Instagram carousels for property and lifestyle brands.
Beginning
The next campaign in the archive could be yours.
Begin a conversation →
03
Social-first video
Social-first video built to work in the feed - campaigns, trends, audios, series and competitions that pull people in. Idea and planning through creative direction, film and edit.
Brand voice - us on camera
Campaigns
Fashion week & takeovers
Trend, series & community
Brand & client posts