AI campaigns
Campaign worlds,
built without a shoot.
83 images across nine fictional campaigns for jewellery and resort labels. Every frame is generated and art directed by me: concept, casting, location, styling, wardrobe, product stills and retouch. Presented as moodboards, the way a campaign is actually pitched.
Campaign I
Coastal - Milos
The founding chapter. Bare rock, salt light and sculpted hoops, shot as if the crew flew to the Cyclades for four days. Hero frames, beauty crops, product stills and one drone landscape, all from a single generated world.
17 frames
Campaign II
Riviera - golden hour
Late sun, olive slip dresses and stacked rings on a private terrace. Built around lounge furniture and shade to give the jewellery a warmer, softer metal read than the coastal chapter.
11 frames
Campaign III
Knitwear - resort stripe
A product story built around one striped set. Portraits, cliffside daylight and flat still lifes by the water, proving the same look can carry both a campaign frame and an e-commerce still.
8 frames
Campaign IV
Sculpted gold - cuffs & stacks
The product-led chapter. Heavy dome cuffs, layered chains and ring stacks, held close in macro and then placed back on the body so the scale reads honestly.
8 frames
Campaign V
Courtyard - silk & limestone
Travertine walls, an olive tree and one ivory silk column dress. The most recent chapter, and the tightest: same location, same styling, a full set of poses, crops and wide frames.
14 frames
Campaign VI
Loggia - yellow linen & gold
A watch story set in a plant-filled villa loggia. Butter yellow linen, cane furniture and mosaic tile, built so the gold bracelet watch reads warm in every crop: seated hero, wrist macro and a beauty close-up.
3 frames
Campaign VII
Lemon grove - silk & citrus
A summer story built on one prop: a cotton net of lemons. Ivory bias cut silk, sun bleached limestone and hammered gold, carried from a seated hero through a standing full-length, a portrait crop, a citrus still life and a clean product frame on raw linen.
6 frames
Campaign VIII
Beauty - citrus & salt
A beauty product chapter built as branded surfaces rather than faces. One mascara, one embossed lemon, one embroidered towel, all set on sun bleached stone by open water so the mint packaging reads cool against the citrus and sand.
3 frames
Campaign IX
Hair care - midsummer studio
A hair care product story shot as a studio still life: raw linen, wild flower crowns and strawberries for the midsummer frames, then clean sweeps of rose and stone for the shelf shots. Bottle heroes, an oil texture swatch and one beauty crop, so a full product range can be launched from a single generated set.
6 frames
Concept
Atelier - concept study
The first study, and where the method was set: one face, one jewellery line, consistent styling across product, portrait and editorial with no shoot involved.
7 frames
Want a campaign world for your brand?
The same method works on real products: concept and art direction first, then a full image set in one consistent visual language, ready for campaign, feed and product page.