Nº 01
Campaigns & launches
A single product, collection or moment taken from idea to delivered assets - film, stills, graphics and rollout, all held by one direction.
Work with me
Creative direction for
brands that live in the feed.
Campaigns, social content, brand worlds and community building for premium brands. Built for marketing directors, founders, marketing departments and social media managers who need the work to look considered and keep showing up.
Is this you
You have a launch coming and no clear visual idea to hang it on.
The channels post consistently, but nothing is building the brand or the community.
You need ongoing content that feels considered, not just consistent.
Your in-house team is capable and needs direction, taste and a system.
You want to explore how AI can become a real creative tool in your workflow.
What I do
The work can take many
shapes.
No fixed packages. Every project is scoped to what the brand actually needs - from a single campaign to an ongoing presence.
Nº 02
Social-first content
Feed rhythm, stories, reels and posts that keep the brand present without diluting it. Made for the channels it will live in.
Nº 03
Community & engagement
Content that invites response and builds following over time. Comments, conversations and consistency treated as part of the brand.
Nº 04
Brand world & visual direction
The tone, the palette, the point of view. A clear world for the brand to move in, whether it is a refresh or a starting point.
Nº 05
AI-assisted campaign imagery
Editorial imagery, film and visual worlds developed with generative tools - always art-directed and finished by hand.
Nº 06
Coaching & team advisory
Workshops, audits and one-on-one direction for in-house teams who want to do the work themselves, with better taste and a tighter system.
Add on where needed: paid creative, product photography, webinars, event coverage and founder portraits. The full list of capabilities →
Begin a conversationThe receipts
+15 000
organic followers for REF Stockholm in one year
Viral
Paris fashion week film, no media budget
3 cities
fashion week production in Paris, Milano and Como
100s
brokers, founders and stylists coached in webinars
Selected clients
- REF Stockholm
- Eklund Stockholm New York
- Odd Molly
- HusmanHagberg
- Furry Family
- Svenska Mäklarhuset
- Fashion Week Studios
- Lifeseeds
- Semler PremiumAston Martin, McLaren, Lamborghini
- Wellon
- Dry Lake
- Drop of Mindfulness
- ShoeShame
- Hormona
- And more.
How it works
Four steps, no mystery.
Nº 01
Intro call
Thirty minutes. The goal, the timing, the budget frame. You leave knowing whether this is a fit.
Nº 02
Proposal & scope
A written scope with deliverables, timeline and a fixed price. Nothing starts before it is signed.
Nº 03
Direction & production
Concept, then production. Idea, direction, camera and edit stay in one hand, so the idea survives.
Nº 04
Delivery & rollout
Assets delivered per format, with a rollout order. Optional handover session for your team.
Lead time is real: campaigns and retainers usually start three to four weeks after a signed scope.
Questions
- What drives the budget?
- Number of deliverables, formats and whether the shoot needs travel, models, styling or location. A single-product launch shot in studio and a multi-city campaign are not the same job. The intro call is where we frame it honestly.
- Do you work remotely?
- Yes. The studio is based between Stockholm and Milano and works digital, worldwide. Strategy, direction and editing are remote by default; production travels when the work needs it, with travel quoted separately.
- Who owns the material?
- You do. Full usage rights for the agreed channels are handed over with the files, and raw material can be included on request. Usage terms are written into every scope so nothing is ambiguous later.
- How is AI used in the work?
- As a tool inside the direction, never instead of it. AI is used for concepting, visual worlds and campaign imagery where it earns its place, always art-directed and finished by hand. Where a campaign is AI-generated, it is labelled as such.
- How fast can you start?
- Advisory sessions usually within two weeks. Campaigns and retainers depend on the production calendar, typically three to four weeks from signed scope. Tell me your date and I will tell you straight whether it holds.
- Project or ongoing collaboration?
- A project when there is a moment to build: a launch, a season, a rebrand. An ongoing collaboration when the channels themselves are the asset and consistency is the point. Many clients start with one and continue with the other.
- Can you work alongside our in-house team?
- Often the best setup. I hold direction and the harder production, your team runs the day-to-day with a system and templates built for them.
- Which industries do you work with?
- Premium beauty, fashion, jewelry, hospitality, real estate, automotive and lifestyle. The common thread is brands that care about the long shelf life of an image.
Tell me what you are
building.
Begin a projectInclude in your message
- The brand, and what you are launching, building or changing.
- Where the work needs to live: feed, site, paid, print, events.
- Timing: the date it needs to be live, or the rhythm you need.
- A budget frame, even a rough one.